How to Change the World - Guy Kawasaki
Example needed: How companies celebrate success
Looking for unusual and cool ways that companies celebrate success. Not interested in the usual "more money than creativity" methods like parties with famous entertainers, taking everyone to Hawaii, blah-blah-blah. Send me enchanting and clever examples: guykawasaki@gmail.com
Examples needed: Enchanting websites
I’m collecting a list of websites that are “enchanting.” That is, they are inviting, communicative, and cool. For example, I think that Work Awesome is enchanting. I’d love to see what websites are enchanting too. Please add list them in the Comments section below.
Example needed: Getting enchanted by an employee
Looking for a story of being enchanted by an employee. I need an example of a boss (you) getting enchanted by an employee. What did he or she do to enchant you? What was the feeling like? Please send to guykawasaki@gmail.com
Examples Needed: Personal stories of enchantment
I would like to include a few personal stories of enchantment in my next book. I am looking for examples of how people, products, services, organizations, ideas, or causes swept you off your feet.
Specs:
Written from your personal experience, not an external, academic view.
150-200 words
Ideally, all the basics would be in your essay: who, what, when, why, and how.
As an example, here is how something enchanted me:
The second most enchanting moment of my life occurred in 1983 when Mike Boich showed me a Macintosh prototype. (The most enchanting moment was meeting my wife.) This life-changing event happened in back of a non-descript building on Bandley Drive in Cupertino, California. Boich was the software evangelist of the Macintosh Division of Apple.
Back then, personal computing was very different. The best case was text on a screen, and if you were lucky, your computer (if you had a computer) displayed upper and lower-case text, and you moved around the screen with cursor keys. Seeing Macintosh for the first time was an epiphany and transformational moment. It removed the scales from my eyes, parted the clouds, and I thought I heard angels singing.
Please send your 150-200 word essay to guykawasaki@gmail.com. Thanks.
Examples need: Outside passions
Need some examples of the passions and hobbies of famous people—indeed that make them more interesting and approachable. For example, Scott McNealy loves hockey. Please send examples to guykawasaki@gmail.com. Would especially like women examples.
Examples need: Outside passions
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If you have a love of Nature, you'll love these sites:
Check out our latest additions: Nature.alltop and Nature.com.alltop. The former contains the blogs and websites of nature lovers. The latter contains all of the feeds from Nature.com. And don’t forget that we have cover ecology at Green.alltop.
If you have a love of Nature, you'll love these sites:
How to Fascinate People
If you ask me, the key to attracting more followers, fans, and “likes” is to post interesting stuff—that is, to fascinate people with the information you find. Over at the American Express Open Forum, I explain “how to be fascinating.”
How to Fascinate People
How to Persuade People
Just posted an article about how to persuade people at the American Express Open Forum. Click here to read it.
How to Persuade People
How to stay on top of immigration news and issues
People who like to stay on top of immigration news and issues will find Immigration.alltop very useful. We aggregate the best websites and blogs about immigration news there.
How to stay on top of immigration news and issues
Example needed: Invoking consistency
Example needed: Invoking consistency
Example need: Using data to persuade people
I need an example of the use of data to prove a point to do something. The more counter-intuitive the data is, the better. Ideally, it would a brand’s experience. For example, XYZ Coffee Shops thought that no one would buy sushi at its stores, but it tried it and the fifty samples were sold out in twenty minutes. The most popular item was uni. Please send an email to guy@alltop.com if you have an example of how data was used to persuade people.
Example needed: Enchanting the influencers
I need an example that illustrates that you often have to enchant more than just the person you’re trying to enchant to try a product or service. There’s also parents, spouses, friends, and colleagues. In fact, you often have to enchant the whole “village.” Of course, you can also use this to your advantage where you get the whole village working on the person for you too. Please send any examples of this to guy@alltop.com.

The Art of Going Your Way



